Pressed by stiff competition and limited perspectives on their home markets and by stockholders’ requirements for delivering additional value on the one hand, and lured by the promise of great profits in adjacent and remote markets, on the other hand, organizations are compelled to embark on growth strategies to establish their footprint away from the core market in order to gain competitive advantage.

Meanwhile, the threat of competitors at home, the limited available resources for expansion (financial, human and knowledge) and the need to quickly establish a strong position in targeted markets raise uncertainties and risks for incumbents.

Pivotal for success is the flawless planning and execution of the entry strategy. The achievement of this desiderate is easier said than done. Balancing risks, exploiting opportunities, gaining local insights, deploying and managing resources and leveraging strategic capabilities become complex issues for organizations not accustomed to execute entry strategies as a routine.

Our approach

Our expertise draws on multiple successful engagements in different industries across geographies. We employ detailed, data-driven and innovative analytic tools infused with local knowledge to support the initial planning of the entry strategy. Our consultants ensure a 360 degree analysis, achieved through superior research capabilities and direct access to local expertise, in order to assess the most appropriate way to enter the market.

Our capabilities span from initial market research and partner scouting to due diligence and support for establishing greenfield operations. Furthermore, we aid our clients in developing sound business cases backed up by financial projections, risk containment and contingency plans which provide transparency and ensure buy-in from within the organization as well as external partners (i.e. financial institutions).